88% of Gen Zers use creative expression — through music, writing, photography, makeup, paint, and more — to help destress or feel less anxious.
Empower creators, promote wellness
Yahoo created a call-to-action for creators on Instagram and TikTok to post and share what they’ve been working on and how creativity has been getting them through this moment (COVID-19 quarantine).
In return, Yahoo committed to giving up to 200 creators a $500 gift card each ($100K total) to help support their creativity.