88% of Gen Zers use creative expression — through music, writing, photography, makeup, paint, and more — to help destress or feel less anxious. 

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Empower creators, promote wellness

Yahoo created a call-to-action for creators on Instagram and TikTok to post and share what they’ve been working on and how creativity has been getting them through this moment (COVID-19 quarantine).  

In return, Yahoo committed to giving up to 200 creators a $500 gift card each ($100K total) to help support their creativity.

10 Influencers

600+ Submissions

22M+ Impressions

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