Problem: Everyone knew Sphere for its outside, but no one knew what to expect inside.
Insight: Curiosity begets even more attention.
Strategy: Bring people from the outside, inside.
Multiphased Marketing Campaign
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Just wait until you see what's inside
Using eye catching creative of the outside we played into the mystery of the inside.
The focus was on seeding curiosity and interest.
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Now open
After seeding the unknown and possibilities of the inside, it was time to welcome the world inside.
Time to convert those interested into ticket purchasers.
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There's nothing better
Who better to tell you about something than actual customers.
We created a campaign using real customers to share how amazing The Sphere Experience was.